The goal is to understand which ads or keywords

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A technique made possible by the increase in data created every day. It is an ongoing process that allows us to better understand consumers and prospects. The final objective is to create optimized and personalized marketing campaigns to effectively reach an audience. Data-driven therefore allows, thanks to data, to better understand its target and its environment. But also to trace and connect with the consumer during their journey.


Data driven marketing: definition Data-Driven Attribution Data-driven attribution, or “data-based attribution” is a new marketing attribution model that has emerged thanks to different data collection tools. When browsing, Internet users Georgia Phone Number List are encouraged to carry out marketing actions (registration, purchase, etc.). Only before carrying out this action, they often carry out several searches and may click on different ads. Data-driven attribution then makes it possible to determine the performance of your ads by understanding which ads or keywords are the most effective at converting.





The objective is therefore to analyze the consumers' purchasing journey to understand what contributed to the final conversion. Data-driven attribution is a method based on calculating the contribution of each keyword to the conversion. Although it can be interesting to evaluate an ad based on the “last click”, it can also be relevant to analyze the other clicks made before the one that led to the conversion. Therefore, we must compare the click routes that led to conversion to those that did not. worked best for future campaigns.