Channel with which he found your company

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However, it is worth underlining that those who lose interest when faced with a contact form that is longer than what is usual are probably not qualified and, therefore, would have wasted the Sales Team's time. Having said that, let's go back to the example of the travel agency to understand how much a contact form can influence whether or not a successful conclusion is made. Before having a multi-field contact form, the NetStrategy customer complained that he was unable to immediately understand the needs and peculiarities of those who filled out the contact form. As a result, it was difficult to be incisive in responses or propose targeted solutions. This is why the NetStrategy team decided to modify the form, making it as complete as possible. Thanks to a form of this type, the travel agent is able to immediately understand what the potential customer wants and show him the best trip for him. This perhaps reduces the number of those who fill out the form, but on the other hand it increases the chances of success on the estimate.

Exactly what those who turn their company website into a business tool are aiming for.  How to primarily select contacts? Form How to make the most of contacts? CRM Many companies, both B2C and B2B, still use a simple Excel file to keep track of contacts coming from the site. This, however orderly the work of the Sales Team may be, is completely ineffective: in fact, it does not allow us to take into account all the information associated with the contact and create workflownd Agent Email List reminders with specific deadlines to recall it. So what to do? In an era dominated by technology, today there are particularly advanced CRMs, which allow not only to create contacts, but also to classify them and, above all, to keep track of every single step that can lead to the effective closure of the deal. All of this is fundamental, as it not only leads to an increase in the chances of success, but also to understanding the quality level of potential customers arriving from the site.





In particular, HubSpot, a software for the automation of the company's commercial and marketing processes, gives you the possibility, by means of specific filters, to classify your contacts based on precise characteristics, for example: Number of pages of the site they viewed; Last page viewed; (search engines, social networks, directly by typing the URL); City or State; Profession; Number of employees in the company. These are just some of the many filters you can insert to understand the percentage of contacts in your database that can be considered "qualified" and, therefore, in line with what you are looking for. This percentage therefore tells you how effective the strategy undertaken is with a view to optimizing online B2B contacts. Furthermore, thanks to HubSpot you can keep track of the steps you have taken with your potential customer to definitively convert him into a customer.