That is, the advertising approach is totally

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Nderstand the performance of actions to perfect them. In addition, it is necessary to have the ability to extract valuable results indicators from these and transform them into decisive information in decision-making. In this way, it is feasible to find the points that need to be improved and replicate what is working. Consequently, the possibilities of increasing the return on investment increase considerably. It is important to highlight that not everything that can be measured should be measured. Therefore, seek to identify the most relevant metrics for the business before you start measuring them. And what are the main differences

between marketing and advertising? Measuring results Although both areas Jiangsu Mobile Phone Number List need to measure results, in advertising this happens more immediately. At any time it is possible to change an element of the campaign to obtain better results. Thus, it is of utmost importance to measure results more frequently to optimize campaigns and maximize ROI quickly. In marketing, it is necessary to define a periodicity for the evaluation, since the actions are larger and need a longer period to show expressive results. Therefore, it is not recommended to evaluate a marketing plan every day, for example. Measuring results requires time and discipline.





Therefore, in many cases, hiring a specialized agency can be an excellent solution. The focus on the external public Marketing includes not only strategies for communication with the market, but also with the internal public of a company. The employees of an organization represent its essence and can become great defenders of a brand, attracting more and more customers. Therefore, there is another different point between the areas, since advertising is concerned only with the external public . That is, the advertising approach is totally oriented towards creating advertisements to attract new consumers. ADVERTISEMENT On the contrary, marketing is also concerned with strategies that involve the company's internal public. Endormarketing tactics are an example of business-oriented marketing. Specialization and skills The m