Graduation season series jointly launched by Kiehls and Little Universe source Little Universe Weibo The person in charge said that the reason why they did not pay special attention to podcasts before was because they could not explain the concept of podcasts to their leaders but this is no longer the case For brands the ideal thing about podcasts is that first of all it is an emerging channel and its listeners are growing significantly every year and most of them are the ideal audience of big brands—young people in first and secondtier cities aged to People are more educated have stronger
spending power and are more receptive to fresh products Secondly BM Leads the commercialization of the podcast industry is not yet mature The investment cost is relatively low but the income is not low after all a podcast requires the host to invest a lot of energy in outputting very detailed content and the listeners also need to spend a long time to listen to it Listening the emotion poured into it will be transformed into a kind of trust trust in the host is transformed into trust in the brand This is the actual effect that brands most want to gain from podcast marketing In addition many small and mediumsized
brands that have been exposed to podcasts earlier have stepped down from the thunder of podcast marketing As more and more marketers and professionals from different industries join in PGC content is becoming more and more popular naturally be more targeted The anchors are divided into two groups Brand owners have tried to spread their brand culture in depth on other platforms and channels However the genes of each platform are different He Keqin the manager of the podcast label Universe Radio Wave said For example the ecommerce styles of Douyin and Kuaishou were determined from the beginning—the livestreaming ecommerce logic of simple and straightforward sales is more suitable for them The core of Bilibili is twodimensional and most of .
發表於 2024-3-13 14:01:05
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