Use videos thumbnailsI could sit here and provide a long list of statistics

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What better way to do that then using your customer’s first name in the email subject line? Emails that include the first name of the recipient in their subject line receive a higher click-through-rate then those that don’t, according to HubSpot.I know I instantly noticed this Lord + Taylor email below. I immediately wanted to know what I’ve been missing! If using an email marketing tool, this best practice is even easier to do using automation.

So make your subject lines about your customer, and you’ll see your Egypt Phone Number List click-through-rates go up right up after hitting “send.”ecommerce email marketing personalized subject line4. Send a welcome email!Moving on from subject lines, let’s dive into the content of the email itself. These “welcome emails” bring in a whopping 320% more revenue than other promotional emails in the B2C industry.





And what could be easier than saying welcome!To do this well, make sure to use big, bold text, include a call to action, and have a stunning image and overall design. Check out the email below from Rent the Runway.ecommerce welcome email exampleWhat better way to be welcomed than by a beautiful smiling human? Then, as I scrolled down, I saw the CTA.welcome email CTAI love how pleasant and not overly pushy this ecommerce CTA is because it is important to remember this is a “Welcome” email to a new customer .