They have enough information

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Marketing automation platform Mindbox conducted a survey and found that 41% of Russians would not like to transfer their personal data to companies, but believe that they have no choice. Another 26% of respondents are negative about data transfer and try not to share it with brands. Only 11% of respondents are convinced that collecting personal information about users helps companies make their service better, and have a positive attitude towards this function.

According to Lyudmila Kurovskaya, Director of the Center for Legal Assistance to Citizens in the Digital Environment of the Federal State Unitary Enterprise "GRChTs", the collection of excess content writing service personal data by operators and their transfer to an unnamed, that is, an unspecified circle of partners is now very common. "This creates the possibility of disclosing personal data to an unspecified circle of persons, including for marketing purposes," she noted .

Often, the user agreement of websites already contains a condition that the credentials received during registration can be transferred to the organization's partners



– A citizen, by clicking on the registration checkboxes, opens Pandora’s box and access to his personal information to the extent that, in its legal essence, is equivalent to permission to distribute PD.

Mikhail Yemelyannikov, managing partner of the consulting agency Yemelyannikov, Popova and Partners, told RSpectr that available personal data is actively collected by Internet providers, mobile operators and owners of online services. Moreover, they often do this by grossly violating the confidentiality of communications, analyzing the conversations and correspondence of subscribers.

Mikhail Emelyannikov, Emelyannikov, Popova and Partners:

– Another method, more likely associated with the illegal use of PD, is the inclusion in the consent for processing of unlimited rights of the operator to use the received data, including transferring them to an unknown subject and a circle of third parties not specified in the text of the consent, and so on .

Illegal collection of PD can be found anywhere, and the user will not even suspect it, confirmed to RSpectr an independent expert in the field of personal data protection Tatyana Plotnikova. For example, when a person buys a car in a showroom, he immediately receives many offers to insure it. After the insurance expires, other insurers start calling in an unknown way with an offer of the most favorable tariff. It can also be an SMS from a bank with a loan offer. Illegal collection of PD can also be carried out by event agencies that act as organizers on behalf of other operators or involve subcontractors to register participants of the event.

According to the expert, most often, mailings to "their own database" are offered by telecom operators. In this case, it may be legal, since in the latest versions of the offer, such mailings are provided for with the separate consent of the subscriber. However, there are users who signed the agreement a long time ago and did not sign any consents, nevertheless, they are also present in the database, says Tatyana Plotnikova.