Also known as Google Analytics

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Performance have raised questions: Has our website traffic really decreased? What could be the underlying cause? However, the truth behind these apparent changes is more complex than it might initially seem. The essence of these changes is linked to a fundamental change in data models between the previous GA3 and the revolutionary GA4. While GA3 operated on sessions and visited pages, GA4 adopted a new paradigm based on events.

Parameters. This fundamental divergence in data collection Phone Number List and processing methodologies leads to differences in how the two analytics platforms collect and present information. In addition to a revamped user interface, GA4 introduces new metrics, reports and features, omitting or modifying some aspects already known from its predecessor. Let's find out the key differences to help you successfully adapt to GA4. What is Google Analytics 4? Google.



Analytics 4 is the latest version of Google's web analytics platform, designed to offer a more comprehensive, user-centric approach to tracking and analyzing website data. It represents a significant departure from its predecessor, Universal Analytics (UA) — 3. GA4 introduces a new data model and advanced capabilities to adapt to the ever-changing digital landscape. As we've already said, one of the most notable.