Bullet points also break up the copy.

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Website visitors trust the word of their peers over the word of a business every day. Remember, copy should feel like a conversation. It should feel like a one-way conversation you are having with your reader. Don’t be afraid to use words like “you” to make that connection. Make sure you are editing and proofreading your copy to catch any major errors. Use a service like Grammarly or other specialized checking tools to make sure your content is grammatically correct and that you're not committing any unintentional plagiarism.



Finally, while we’ve talked a lot about using keywords effectively, you don’t want to Bolivia WhatsApp Number force them into your landing page copy. Keyword stuffing doesn’t just make your text awkward; it’s something Google explicitly takes into account when penalizing a website’s SEO score. This example from Forrester shows high-quality copywriting in action. Better Webinar Landing Pages forrester Examples These paragraphs are short and easy to read.




The structure clearly describes the webinar and what it covers. 4. Use images and videos No one wants to look at a bunch of text. You have to use a certain style and style in your page design. Media, such as images and teaser videos, can play a lot of roles in bringing a page together. Now, we don’t mean filling your page with a collection of images or videos. When creating a landing page, it’s a good idea to limit it.