How to Attract Customers with Holiday Marketing?

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It is clear that for many businesses, the holiday season is the most profitable time to increase profits. But how can you make the most of it? To do this, companies use holiday marketing tactics that help highlight the most important events for the target audience, develop strategies for attracting customers, and motivate customers to make a purchase.

In this article, you will learn all the important information about holiday marketing: definition, types and advantages, tips for creation and implementation methods. We will also tell you about the features of working with bloggers during the holidays. At the end, you will find interesting examples that will give you an even greater understanding of how to build a sales strategy.

DEFINITION
DEFINITION

The concept of holiday marketing is much more complex than you saw in the introduction wordpress web design agency to the article. It involves not only a strategy, but also a concept of creating an emotional connection between a company and its target audience. This is done by immersing the brand in the information space associated with certain holidays.

Business integration can occur not only with existing celebrations, but also with artificially created ones. To implement their own events, companies use reasons that correspond to the needs of potential clients.



One of the goals of holiday marketing is to create positive associations with the brand in buyers. This can be achieved through bright positive emotions associated with events that are important to the target audience. This tactic helps to achieve another goal - to promote the business and increase profits.

FIVE MAIN TYPES
To attract the attention of potential buyers with the help of holidays, it is necessary to use advertising campaigns aimed at events that are important and interesting to your target audience. This is the only way to increase loyalty, arouse the desire to interact with the brand and perform the necessary target actions.

Depending on the holidays, there are five main types of marketing.

Corporate. It is developed on the basis of an event that is related to the company. For example, the organization's birthday. The goal of such a marketing move is to introduce customers to the brand.
Thematic. Associated with a significant topic relevant to the target audience. For example, these could be some professional holidays: Medical Worker's Day, Teacher's Day, Railway Worker's Day, etc. Mother's Day can also be included here.
Special. Timed to coincide with a special event that is somehow connected to the majority of the potential target audience. For example, a brand producing goods for children is organizing an ice cream festival.
Event-based. Unfolds against the backdrop of an event. For example, a local company can use significant dates for the city: the opening of a new shopping center, City Day, or a concert. It is more profitable for online businesses to pay attention to events that cover a large audience: a football championship, a major festival, a film premiere, and so on. This category also includes campaigns that touch on various newsworthy events: Britney Spears' wedding, the birth of Raina's child, and much more.
Mass. This category includes events that are celebrated by the entire country or even the entire world. The simplest example is New Year. Religious celebrations such as Christmas and Easter are also considered mass. In Russia, there are also two gender events: March 8 and February 23.
Don't blindly use all types. Choose those events that can really interest your clients, only then will it be useful.

FOUR MAIN ADVANTAGES
FOUR MAIN ADVANTAGES

Holiday marketing is popular among companies and is favorably perceived by consumers because it is beneficial to both parties. The business increases its recognition and revenue, and the client receives a discount, bonus, gift or some other "goodie". This is the main reason for the popularity of this marketing move. Among its other advantages for brands are:

adaptation to market conditions. You don’t think that only your team will prepare a profitable offer for buyers, do you? Absolutely all brands will do this. Therefore, for businesses, the holiday period is a real test. But at the same time, it is an excellent opportunity to demonstrate your competitiveness, flexibility and ability to adapt to market demands;
development of creativity. Don’t even hope that banal congratulations and offers will work. During the holidays, it is simply necessary to stand out from the crowd. Therefore, in the process of developing an advertising campaign, you will have to resort to brainstorming and develop a creative approach. This is the only way you will create an offer that will resonate with people;
Raising marketing standards. Companies are constantly forced to come up with new marketing moves to build mutually beneficial relationships with consumers, interact with them, retain their attention and increase engagement.
Holidays give companies the opportunity not only to attract new customers and sell them more goods and services, but also to develop competitiveness.