Purchases. Postpurchase dissonance may

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Also be caused by providing too little information about the product, e.g. not including dimensions. Impulsive purchases When a customer makes a decision spontaneously and without prior thought, postpurchase dissonance may occur when he begins to analyze the consequences of his decision and notices that it is not consistent with his longterm goals or values. Internal and external constraints Dissatisfaction with a purchase is very often the result of internal and external pressure. We exert the former on ourselves, while the latter may be influenced by, for example, family. Such pressure may appear, for example, when buying a car.


The head of the family must adjust the model to the needs of the entire family, and additionally take into account the economic factor  all this means that he will not buy the model of his dreams, and this will lead to postpurchase Algeria WhatsApp Number dissonance. How does postpurchase dissonance work The feeling of dissatisfaction with a purchase is associated with numerous unfavorable consequences for the estore . However, how postpurchase dissonance works depends on the individual consumer. They may have different reactions depending on the degree of dissatisfaction with the purchases. Here are some of them:





Remorseregret this type of dissonance usually appears in the case of expensive and luxurious purchases or in the case of impulse purchases; Posting a negative review a dissatisfied customer does not hesitate to share his or her experience with others; the one who experienced dissonance is most likely to give a negative evaluation of the company; however, this is not a reason to panic; research shows that  of consumers who read online reviews are looking for negative ones ; negative reviews give them greater insight into the product and even increase the chances of conversion by  percent ; Therefore, the ideal situation for an online store is when it has both positive and negative reviews; Making a productservice return  According to a report by the National Retail Federation and Appriss Retail, an estimated  billion worth of goods were returned online in , representing .