How email newsletters work in a non-profit sphere

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We often talk about how our customers – online stores, online educational platforms, manufacturers of goods and services, other commercial companies – increase sales using email marketing.But in the non-profit sphere of mailings help to achieve certain results. Public organizations and social projects with the help of letters talk about their activities, share news, collect money.Meet our induceos on this topic.Project "Kupa Spany"In Russian, the name sounds like “Kupala by mail” and is a daily email-sending poems of the people’s poet of Belarus Yanka Kupala. The distribution is based on 100 poems of various subjects, written in different periods of creativity of the Belarusian figure.The goal of the project was to expand the knowledge of Belarusians about their native language and literature.ScreenshotLetter with poems in the framework of the project “Knupsed by mail”We had to launch very quickly, as the competitors wanted to launch a similar project at the same time. What we did:determined by the name.Buying a hosting.We developed the design of the project site on the Tilda.Created a subscription form on the site.

Dissent the content for mailing.We wrote a welcome text.We have a subscribers base.We't let go of the mailings.During the project period, we collected a base of 2000 subscribers, most of which signed in the very first days.Public ideas are important to PR simultaneously in the media shopify website design  and social networks. Therefore, at the start of the mailings, we sent a press release to various publications, on television and radio. The start of the project coincided with the International Mother Language Day.Also, subscribers talked about us in their social networks, and thus even more people learned about the project and signed up for the newsletter.The openness of letters averaged about 40%, while in the field of charity, this figure is 21.9%, and for commercial projects as a whole rarely when it exceeds 25-30%.Another goal of the project was to raise funds to support it. We launched a crowdfunding campaign to extend the newsletter for a few more months. Required money to pay for the service of mailings,



the site, the work of specialists. The required amount was soon collected.The main figures and results of the project2000 subscribers, opening 40%.Experience has shown that the first 10 letters open 70-80% of subscribers.During the period of the project, the site had 6 thousand unique visitors.We were mentioned in social media about 450 times.The project was told in 30 publications in the media.Project "Ittbooks by mail"A conveniently implemented project with poems pushed to scaling. The idea of creating a newsletter with paintings by Belarusian artists appeared. Less than a year later, under the auspices of Art Belarus, the sending of the newsletter “Artists by mail” was launched.The task of the project is to draw attention to the contribution of Belarusian artists to world culture.As in the previous project, the site design with a subscription form was first