From marketing to finance 6 tips for successful management in the industry

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A notebook in the background while a person analyzes accounts A notebook in the background while a person analyzes accounts Successful industry management depends on integration between all areas of the company to achieve maximum efficiency. Thinking about production is essential, but marketing and finance are, respectively, the intelligence and basis of modern industries. Not surprisingly, managers have focused on marketing and financial management strategies to increase sales and expand their production capacity. Therefore, we will help you with valuable tips and information about successful management in the industry — from marketing to finance. Follow the reading and improve your results . What does successful management mean in an industry? Successful management in the industry is one that guarantees the best levels of productivity, efficiency and profitability. In the industrial context, this means achieving high performance in the use of machinery, raw materials, people, technology, inputs and energy, among other resources. In addition to production, finance and marketing are strategic in managing these companies. Therefore, we will focus on these areas to help you improve your results.

Marketing in industrial management B2B marketing ( business to Colombia Mobile Number List business or company to company) is the main strategy for increasing sales, attracting corporate customers and positioning industries in the market. Manufacturers can also use B2C (business to consumer) strategies, but generally speaking, B2B is the priority for generating business and creating lasting relationships with other companies. According to the annual survey The CMO Survey, published in August 2019 by the consultancy Deloitte, the budget should increase by 10.1% for B2B services marketing and 7.1% for B2B product marketing in 2020. On average, industries surveyed around the world allocate 11% of their annual budget to marketing — an all-time research record. Meanwhile, the budget for traditional marketing decreases and investments in digital marketing increase, with an 11% increase in digital strategies in B2B (including paid media and content marketing). In Brazil, digital marketing is also dominating B2B, following the global trend. According to the survey The status of B2B Marketing in Brazil 2019, published by Intelligenzia, 80% of companies consider digital marketing an important resource for generating business in the industry.



Regarding the objectives of B2B marketing, the following stand out: Generate sales (72%) Working on the institutional brand (52.8%) Give more visibility to certain company products (46.2%) Position the company in a specific market/segment (39.8%) Improve customer retention (35.5%) Expand to other markets/segments (29%). All of these objectives can be achieved with a good industrial marketing plan, which is an indispensable aspect of successful management. Financial management in industries When it comes to financial management in the industry, you need to be prepared to deal with a robust cash flow. With industry 4.0 optimization trends and lean production, it is increasingly important to avoid any waste, maintain strict cost control and ensure continuous inventory turnover. In the area of ​​finance, the industry differs from other sectors due to its longer financial cycle , as there is greater space between supplier payments and customer invoicing. Therefore, it is necessary to pay extra attention to reconciling payment and receipt dates, avoiding cash losses, in addition to maintaining the working capital necessary to sustain the company. Furthermore, efficiency is the watchword, which includes cost reduction, sales projection, inventory management , account plan and other functions that guarantee the company's profitability. Let's better understand how to deal with industry finances below. 6 tips for successful management from marketing to finance Now that you understand the basics of marketing and financial management in the industry, you can follow our tips for successful management. See how to improve your results and increase profits: 1. Invest in content marketing As we have seen, digital marketing is the go-to option for companies, especially content marketing .