|
|
If you are in the process of evaluating marketing agencies, start with how those agencies begin their strategy. This is a great metric to judge whether or not they can deliver on their promises to you. daniel- This is our Director of New Business, Daniel. When beginning a new working relationship with a client, we structure our marketing strategy in what we call a “roadmap.” This is a scrum/agile-based process that establishes a hierarchy of tasks to accomplish our client’s marketing goals. The “roadmap” is the foundation of the marketing strategy and how we build out campaigns for our clients. You will want to look for some kind of structure when evaluating marketing agencies because this is paramount for a successful marketing plan.
See, as I already mentioned, most over-promise and under-deliver in the sense of they tell you “they already have it all figured out”. But that’s impossible. Your business is unique. You have unique goals and objectives. You have unique challenges. You have unique Frist Database customers. nathan- All of our roadmaps start with a blank wall. All roadmaps are unique! Our roadmap is designed in a way that we dive into those things before ever making a suggestion. It’s the same way a doctor has to understand your current situation and also take into account historical factors
like family history and risk factors, in addition to what you are hoping to accomplish. Once they understand everything thoroughly, they can write a prescription. We can’t prescribe any marketing tactics or strategies until we understand you. This is the main difference. Most claim to have your company “all figured out” and may give you some broad, blanket-based approaches, while we’ve integrated a process to give you an accurate prescription that aligns with your goals and objectives. We start the process by understanding and outlining things: The client’s business, their goals and objectives.
|
|
發表於 2024-3-13 14:51:42
收藏