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And test landing pages without any I.T. support. For many small businesses (and even larger companies), the perceived technical overhead of A/B testing is a major barrier to entry, making Unbounce’s value proposition particularly appealing. This homepage also boasts a number of other features that make the overall experience very compelling, such as a strong, unmissable CTA, and a simple three-step visual representation of how Unbounce’s solution works.

The copy also clearly states that Unbounce is primarily aimed at Greece WhatsApp Number Data marketers (a clear indication of understanding and appealing to a highly specific target audience), as well as the fact that users can create mobile-responsive landing pages, which itself addresses a very specific need or concern for some marketers. Slack – Be More Productive at Work with Less Effort The world seems to be divided into two types of people; those who love Slack, and those who haven’t tried it yet. For the uninitiated, Slack is a workplace productivity and messaging app.





It’s deceptively simple to use, yet robust enough for large teams working on complex projects (as evidenced by Slack’s very clever inclusion of the NASA Jet Propulsion Lab example on the homepage), so what sets Slack apart from the thousands of other messaging and productivity apps? Value proposition examples Slack Slack’s value proposition, focusing on credibility and productivity Essentially, Slack distills its value proposition in the example above – it makes users’