WIRED Summit 2023: 'Tecnocomida, how to make the food of the future sustainab...

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This September 21, the WIRED Summit 2023 will be held , which will take place at Expo Santa Fe, Mexico City. Some of the most important personalities from science, technology, education, dissemination and the business world will meet to discuss innovation, the environment, mobility, artificial intelligence, digital communities and more. The WIRED Summit 2022 was very well received and this year we will go even further. This year we present the table 'Tecnocomida, how to make the food of the future sustainable?' , moderated by Manczy Leyva, Industry Sr. of Endeavor México.

Let's talk about the future of food:

PANELISTS:

Alejandro de la Brena Meléndez, Founder of Griyum.
Daniela Izquiero, Co-founder of Foodology Inc.
Federico Hirtz, General Manager of Notco Mexico.
María Salud Rubio, co-founder of Forma Foods.
Ensuring sustainable food for the future is a key challenge due to global popula Phone Number List tion growth and the environmental impacts associated with food production. Foodtech has the potential to revolutionize the way we produce, distribute and consume food, enabling more sustainable and equitable diets in the future. That is why it is important to address the ethical, social and environmental challenges that may arise as these technologies develop and become integrated into our lives.

Let's talk about the future of food at the WIRED Summit 2023:

Alejandro de la Brena is co-founder and CEO of Griyum , the first Mexican company that is committed to producing flour from edible insects, the most sustainable protein on the planet, according to the FAO.

Federico Hirtz, Country Manager of NotCo for Mexico. NotCo is a startup born in Chile in 2015, which reached a valuation of $1.5 billion in July 2021. It produces milk, ice cream, hamburgers and mayonnaise made from fruits and vegetables that taste like animal products. It has among its investors celebrities such as businessman Jeff Bezos, tennis player Roger Federer and Formula 1 driver Lewis Hamilton, but also renowned entrepreneurs such as Marcos Galperin, founder and CEO of MercadoLibre. They started in Chile, but little by little they have entered more markets, such as Argentina, Brazil, the United States, Canada and, for the past year, Mexico. In the US, they sell their plant-based milks through the Whole Foods chain, owned by Amazon. Its growth has been accelerated. From 2017 to 2020, each year, the company tripled its size, sales and production.



Daniela Izquierdo, CEO of Foodology Inc. Foodology is not only a network of ghost kitchens, it is also a laboratory of its own companies that seeks to position itself in the tastes of consumers under a strategy of local adaptation, while using the exposure offered by other products such as MrBeast burgers. to get it.

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Foodology, the virtual restaurant laboratory that brings MrBeast hamburgers to Mexico
This network of ghost kitchens, which is also a laboratory of virtual restaurants, brought to Mexico the burgers of MrBeast, the YouTuber with the most followers in the world. Foodology could become the next Latin American unicorn.
María Salud Rubio is co-founder of Forma Foods , a company in charge of designer meat offering great flavor and texture through carefully crafted cellular architecture, creating a vibrant and fresh cooking and eating experience. The Forma Foods team combines experts in meat science with specialists in materials science, tissue engineering, cell biology, food technology, scale-up strategies and project management.