Inbound Marketing and Content Marketing: How these combined strategies can le...

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Content Marketing and Inbound Marketing are not the same thing, but together they can make a big difference to your company's digital marketing. Nowadays, with the market so competitive, it is necessary to create strategies so that your brand/company/product is highlighted.

And this is where the two concepts can make a diffe Chinese Overseas Asia Number Data rence. Just don't forget that work with good results is only done by trained professionals, so look for a digital marketing agency to help with this process.

Inbound Marketing
Processos do Inbound Marketing
Content Marketing
Content in the Inbound Marketing strategy
Inbound Marketing
The idea of ​​Inbound Marketing is that the company does not go after the customer, it is the customer who finds the company. And how does this happen? Through searches on Social Media and Google searches.

We will explain better. The consumer, for example, needs a product Let's say that after a certain point, the product starts to sell itself, that's the premise.

Processos do Inbound Marketing
Inbound Marketing is efficient for companies due to its operation process. It is divided into four steps and is super simple to understand: attract, convert, sell and delight.

Through relevant content, the consumer is attracted and these visits become regular; then these visitors become leads (real sales opportunities); The next step is to close the sale to these interested parties and finally maintain a relationship with these customers so that they can promote the brand and attract more customers.

Content Marketing
Content Marketing is the complement to Inbound Marketing , as it is through it that the consumer is informed, educated and entertained. In short, it is the content mkt that makes the brand a reference in the market.

The way to put Content Marketing into practice depends on how the digital marketing agency together with the company formed the strategy . But the most common ways to do this are through blog posts, ebooks, kits and webinars.



For example, if you have a party buffet, the content that will be created will revolve around topics such as celebrations, weddings, birthday parties, get-togethers, etc. So, anyone who wants to hold any type of celebration can use the Google search engine and find your company.

Content in the Inbound Marketing strategy
As previously stated, Inbound Marketing and Content Marketing strategies are distinct, but they complement each other. And for a digital marketing strategy to be complete, it is necessary to work both methods together.

Inbound Marketing focuses on the strategic part, the planning, execution and analysis of each action. And the content marketing strategy will support these actions with content that will be created according to the profile of the target audience, the defined personas and according to the lead groups. And this content is also produced with a focus on customer loyalty, matching the process of enchanting, Inbound Marketing.