How does promotion on Telegram differ from other platforms

akhipakhi090807

Telegram is not like social networks, for example, VKontakte, these nuances must be taken into account when building a promotion strategy. Let's talk about the main differences between Telegram. No news feed. On social networks, the user has a news feed in which he can view all publications of the communities he is subscribed to, as well as see posts that have gained high popularity or were liked by his friends. There is no common feed in Telegram; publications are posted within channels, and dissemination of content from user to user is possible only through reposts. The channel search is different. When searching for communities, for example, VKontakte, you can set filters and narrow the circle of groups you are looking for as much as possible. In Telegram, there are no search options. You can find a specific channel by address or exact name.


And based on keywords, the platform displays all groups with relevant names Canada Phone Number Data the first lines include channels with the largest number of Telegram Premium subscribers and activated boosts (a paid option that increases the visibility of channels). Few advertising opportunities. At the moment, only targeting with a small number of settings is available from the advertising account tools in Telegram. This may surprise those who are accustomed to a huge toolkit and extensive advertising settings on VKontakte. There is also a separate way to promote outside the advertising account - buying advertising from channels through the exchange or directly from the owners.




Screenshot search in Telegram When searching for “Books”, the user will see only channels with this word in the title How to prepare for channel promotion Before promotion, you need to create conditions that will help convince your audience that subscribing to your Telegram channel will help them receive useful and interesting information. What aspects need to be worked on? Decor. For the channel, you need to come up with a memorable name: short, succinct, and reflecting the theme. You also need to come up with a short address “t.me/address” that is easy to remember or enter into a search. Next, you should fill out information about the channel: a short description, contact information or links to the site, rules for subscribers. If you plan to use paid advertising, we do not recommend adding emoticons, capslocks, or symbols to the description - they may prevent the channel from passing moderation.