Thing That Generates Growth

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Darrell’s goal after taking the job? Finding one thing he could focus on to grow ConvertKit’s user base and monthly revenue. That one thing — as it turned out — was webinars presented in partnership with ConvertKit affiliates. What follows are Darrell’s hard-earned insights and the step-by-step approach he used to help ConvertKit grow monthly revenue from $98k to $625k — in just 12 months, by placing the majority of his focus on webinars.

(Note: If you’re using strategies like partnership webinars to grow  bulgaria number datasettraffic, you can use our tool, Leadfeeder to see who that traffic includes, even if they never fill out a single form. Try it free in minutes.) The Early-Stage Secret: Find One “Early on, you don’t need five marketing strategies,” Darrell told us.

“You won’t do any of them well. You need one growth strategy that works, and you need to do it over and over and over again until it stops working or until you’re big enough that you can hire a team to do multiple things.” ConvertKit was early-stage and bootstrapped, so they had to stick to low-cost strategies.